Should music downloads be free or cheaper?
September 4th, 2005
Many consumers “unrealistically” believe music download services should be free.
Perhaps that’s why these cheap-skates resort to illegal P2P swapping.
But more importantly, more consumers aren’t willing to spend more on downloads today. This certainly means a decrease in prices should spur more downloads, which would increase mainstream usage.
In addition, companies should attempt to serve purchasers beliefs and not simply the interests of record companies. Many consumers don’t purchase because they’re afraid they won’t be able to listen to their music on their brand of device.
Then again, consumers are a fickel bunch.